Unrivaled continues to announce high-profile partnerships as gaming launches
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Co-founded by Navisa Collier and Brianna Stewart, the new unparalleled 3-on-3 women’s professional basketball league kicks off Friday night on TNT. The new league features 36 WNBA stars, including high-profile names like Sabrina Ionescu, Angel Reese and Brittney Griner, and promises players equality and an average salary of more than $220,000 — more than double the WNBA’s average salary.
In the days leading up to its first games, its list of partnerships continued to expand.
On Friday morning, the association announced a partnership with financial services company Morgan Stanley. As part of this partnership, Morgan Stanley will be integrated into all Unrivaled programs – both on and off the field in Miami, including via social media content, community programs, and financial empowerment opportunities for Unrivaled players.
“Our new partnership with Unrivaled is an opportunity for us to deepen our commitment to breaking down barriers in women’s sports and beyond,” Alice Milligan, chief marketing officer at Morgan Stanley, said in a press release.
The incomparable commissioner Mickey Lawler echoed that sentiment.
“Unrivaled is proud to partner with Morgan Stanley to advance women’s sports and help usher in a new era of athlete empowerment,” Lawler said. “Morgan Stanley has a long tradition of supporting women’s athletics and building toward a more inclusive and equal future that reflects the incredible talent of women, both in sports and beyond.”
Unrivaled announced partners Icy Hot, Sprite and BODYARMOR earlier this week
The partnership announcement with Morgan Stanley comes on the heels of several other large partnerships, including with… IcyHot (Official Redemption Partner), ghost (Current sponsor of the 1v1 Championship), and Bodyarmor sports drink (Official Sports Drink). As part of the IcyHot sponsorship, Naphesa Collier will serve as the company’s brand ambassador.
“As an athlete, staying in top shape is crucial, and Icy Hot has been a game-changer for me,” Collier said. “I am thrilled that Icy Hot believes in our vision for Unrivaled and thrilled to see this partnership come to life for our players and fans.”
Incomparable President Alex Bazzell said the Icy Hot partnership was a natural fit.
“Together, we will be able to provide players with everything they need to give their best on the field, while taking care of their bodies off it,” Basel said. “We appreciate Icy Hot’s commitment to Unrivaled and its athletes.”
The league has previously announced a long list of major sponsorships, including… Samsung Galaxy (presenting partner), Ally Finance (Founding partner and official banker), Mediapro North America (production and hosting partner), Miller Lite (Official Beer Partner), Sephora we (Official Beauty Partner), State Farm® (home and auto insurance partner), Ticket manager (Official Ticket Partner), TNT Sports (the exclusive media rights partner), Under the armor (uniform and performance equipment partner), VistaPrint (Official partner for printing and design), and Wilson (Official Game Ball Manufacturer).