The untold story behind his billion dollar fortune

Born to Maltese parents, Adrian Portelli, also known as ‘Mr Lambeau’, worked his way to the top of the Australian elite, becoming one of Australia’s youngest billionaires. With this amazing feat, he has sparked the interest of more than 400,000 followers on Instagram, and 130,000 on TikTok.

If you’ve made it this far, we can tell you’re probably wondering how a man could reach billionaire status so early in his life. Let’s delve into Adrian’s life to find out how he did it.

Quick facts about Adrian Portelli

McLaren Man Scandal by Adrian Portelli

Portelli has made headlines again over a scandal that resulted from him urging journalists to stop calling him “Lambeau Guy” (more on how he got that nickname below…). Seeking a rebrand, Portelli promised a $50,000 bounty to the first on-air personality to use the catchy moniker “McLaren Man” instead, prompting Nine’s Alex Cullen to jump at the chance during the live broadcast. However, after media coverage highlighted the secret deal, Colin agreed to return the money and step down while his employer investigated.

Portelli subsequently directed his anger at the Herald Sun newspaper for insisting on calling him “Lambeau Guy”, and particularly took out his anger at journalist Fiona Byrne. He posted on her Instagram account and offered his 461,000 followers $5,000 for the best comment on her profile. Byrne’s publications were soon filled with notes suggesting the renaming of Portelli.

Although Portelli insists he does not have a widespread falling out with the press, and even considers some journalists friends, he remains adamant that he would leverage his significant social media influence if he felt disrespected.

Christmas gift for Adrian Portelli Coles

On December 3, 2024, Portelli welcomed a large crowd when he kicked off a highly anticipated $150,000 grocery giveaway in Sydney. The initiative was announced at Coles supermarkets in Penrith and Fairfield West, and is the first in an upcoming series of distribution events that began at 9.30am at Nepean Village on Reserve Street, Penrith.

Hundreds are thought to have attended the event, with some queuing as early as 4am. Police were deployed to control the large turnout. Portelli expressed gratitude for the public’s response: “The crowd is incredible and really shows the community’s need for support… We don’t reach out to the media; we reach out to the media.” We just show up here.”

Later the same day, the giveaway moved to Coles on Hamilton Road in Fairfield West. The ongoing high cost of living crisis has increased the demand for this type of economic support, especially with the approaching Christmas season.

Adrian Portelli net worth

The Melbourne billionaire recently rose to No. 115 on the list of the 250 richest people in Australia. This list is usually full of people over the age of 50, making him one of the youngest. His net worth is estimated at approximately $1.3 billion.

One of the things that makes his net worth so strong is the fact that he owns a collection of exotic cars. If you take a look at his Instagram or TikTok account, you’ll immediately be able to tell that Portelli is a car junkie.

Recently, news spread about his purchase of McLaren Senna GTR Worth 3 million dollars. The car was lifted into his $39 million penthouse, which happens to be the most expensive apartment in Australia. That’s amazing in itself, but what’s even crazier is that the car can’t be registered for road use. It exists only in his home as an aesthetic masterpiece. You could say he’s definitely earned the nickname “Mr. Lambeau.”

Adrian Portelli and Cluster

Reality show Cluster It revolves around house flipping and features couples competing against each other to renovate houses and then selling them at auction to big spenders, including the series Cluster Buyer Danny Wallis. It premiered in 2003, and ran for 14 years (there was a 6-year break from 2004 to 2010).

In 2022, the Australian show will witness something never before seen – a fierce battle between the biggest buyer in the show’s history, Danny Wallis and newcomer Adrian Portelli. There were 5 houses up for auction and Adrian managed to get away with 3 of the 5. House 1 from Kyle and Leslie is worth $3.1 million, House 5 from Eliza and Liberty – where they tried against themselves to assert dominance, and the winning house, House 4 from Steve and Gian, is worth a whopping $5 million. Very close to the show’s record buy ($5.586 million).

After spending $12 million publicly, it’s only natural that everyone wants to know who you are. His stunts on the show attracted a lot of media attention to him, and like a businessman, Adrian used it to shed some light on his business. He decided to give away Steve and Gian’s house on his LMCT+ platform. Unfortunately, it was a huge flop as the winners opted for a tax-free cash prize of $2.5 million. Since the show, his follower base has increased.

How did Adrian Portelli get rich?

Probably the most asked question about the young billionaire, everyone who sees his name and achievements for the first time wants to know… How did Adrian Portelli manage to amass a billion dollars at the age of 35?

Adrian grew up in a modest home somewhere in Melbourne until he was ready to go to college, but even then, he always dreamed of comfort and luxury. According to him, he “wake up every day thinking about it,” so much so that he dropped out of college to join his father’s business – a truck repair shop.

His attitude towards business began to shine when he was repairing broken-down luxury cars and selling them at lower prices. What started as a passion eventually turned into a source of income when he asked his roommate to develop an app that would help people find undervalued cars, along with several other successful apps, which he eventually sold.

Adrian Portelli LMCT+

However, his passion for cars remained, leading him to create the organization for which he became famous, LMCT+Australia’s fastest growing automotive community, grossing over $50 million annually. Besides this, Adrian is very involved in the field of real estate.

With over 1,000 sellers and over 300,000 customers spread across Australia, LMCT+ (Licensed Car Dealer) has become the largest community of car enthusiasts in the country. Since its inception in 2018, the club has attracted ambassadors of auto parts dealers such as Ultratunes, Beaurepaires, etc.

You may be wondering, how did he manage to build such a competitive brand in such a short time? Simple (well, not that simple) LMCT+ offers millions of dollars worth of giveaways in the form of cars, and thousands of dollars in cash prizes. Who wouldn’t want to get paid $600,000 for doing absolutely nothing? no one. With a monthly subscription of just $20 to $500, LMTC+ customers have the chance to win prizes that the average person could retire on.

The organization boasts more than 400 luxury fares since 2018. Now, we’re not one to state the obvious, but we’re sure you’ve caught a glimpse of how LMTC+ makes its side of the dough.

To maximize profit, the organization also allows non-subscribers to participate in their sweepstakes for a fee of usually $5, showcasing, but limiting, many of the features they offer in an effort to lure people into monthly subscriptions. Smart move to attract them without pressing too hard.

Does Adrian Portelli have a girlfriend?

It is a common trend that when people achieve fame and fortune, they tend to shy away from starting a family. Some people do it because they know that being in the spotlight brings the good, the bad, and the ugly kinds of attention and they don’t want to make the wrong move, while others aren’t ready to take the responsibility. Adrian is not one of those people.

For him, family has always been important and has shaped him into who he is today. Coming from a humble background, he claims he strived hard so that his wife and children would not have to go through what he went through, and says this is one of his biggest motivations.

He’s always had dreams of his future family, and earlier this year, he started making those dreams a reality. Mr. Lambeau and his girlfriend Carly Butler have welcomed a baby boy into the world, and in a recent Instagram post, he finally gave a hint about the baby’s name. The baby can be seen lying carelessly on a $700,000 orange Lamborghini with a custom plate bearing the name “MERCY,” which we believe is the baby’s name.

Carly and Adrienne have been dating for over a year, and not much is known about her as she prefers to keep herself out of the spotlight. However, we know that she is very private and not physical, which contradicts Adrian.

This does not mean that he spoils his girlfriend with the most expensive gifts and ridiculous goodies. Sometime last year, before Mercy was born, the billionaire got the love of his life a new white Aston Martin — a car he estimated to be worth at least $350,000, due to his “endurance.” He always gave her the best things money could buy because she was “worth it.”

Did Adrian Portelli break gambling laws?

Nothing has been confirmed, but LMCT+ is under investigation in two states. According to reports, the Victorian Casino and Gambling Control Commission, Customer Service and Business in South Australia received reports relating to the LMCT+ lottery system, and the organization was under investigation.

Adrian is unfazed by this as he says he runs an organization “by law”. “I pay six figures every week in tax,” he says. “I’m happy to pay my tax. You can’t be that public and not have everything perfect.” He describes his business format as a business promotion, where subscribers get discounts on products and gifts. Gamble.