My name is Vlada Zdorovenko, I am a great UX designer. As a pioneer in the industry in UX design and an experienced start -up driver in StartupBootCAM, I work closely with the founders to formulate developmentable, intuitive, concentrated products, focus on data -based ideas, research -backed methodologies, and real world strategies that lead participation And the success of the business.
Upon launching a B2C startup, it is easy to engage in raising a great idea. The founders often focus on collecting financing, building the minimum applicable product (MVP), and marketing their vision. However, one of the important elements that are often overlooked in the early stages is to focus on user experience design (UX).
Without a solid foundation for the user experience, even the promising product can fail to get traction and stumbling early. In this article, I will share the main UX principles that must give startups a priority to build intuitive, developed and developed products around the human being from the beginning.
Model errors and solutions
Design without research: assumptions for reality
Many startups are located in the design trap based on assumptions instead of the real user needs. Instead of using the user’s appropriate research, the founders repeat their experiences or investor expectations. The result is the products that fail in echo with its target audience. User interviews before creating MVP are very important to prevent this. Inclusion with potential users helps to understand pain points, goals and behaviors.
The concept of the product can be validated through investigative studies and interviews and testing the ability to use; New ideas and useful visions can be added by monitoring how people are currently solving to the problem that the product aims to solve. Taking enough time to understand the audience early, keeps an expensive redesign and the product axis later.
How to do effective user research
Some examples of tools/platforms to find the right audience based on your criteria to participate in your research: Usertesting (www.usrtesting.com), Ovalchopsop (www.optimalworkshop.com/), or surveying (www.survecircle.com/en/).
- User interviews and surveys → Collecting qualitative reactions to user preferences and motivations of 30-50 potential users before MVP development.
- Test user → Test the user flow with 5-10 users to determine the problems of use (specific problems). Fix the main problems → Test again.
- A/B testing and analyzes → Small experiments with ~ 100-200 users to verify early health, then increase up to more than 1000 users for each variable for statistical importance as needed.
If you do not know where to start, here is an idea of ​​what you ask for artificial intelligence. Get an insight into research activities: I am building an emerging [add your idea]. How many users I need to scan to check my health [add your process]? What methods should I choose?
You will get a general idea of ​​what to do and why:
- Test (qualitative) use
- A/b (quantum) test
- The suitability of the market and preferences (surveys/interviews)
Excess feature: Do not hurry to complicate
Another common mistake is to add a lot of features to a product, believing that additional functions will attract more users. However, the complex facades and user flows may lead to confusion, irritation and abandonment of the product.
In the early stage, it is best for startups to focus on solving one major problem effectively before expanding their own feature. Giving priority to jobs and taking a simple approach to design will ensure that the product is clear and direct for use and navigation.
Ignore UX standards
The design revolves around the effect and ease of use as much as the appearance. When it comes to UX decisions, many entrepreneurs rely on the sense of intestine more than evidence. How people interact with the product can be understood by tracking important UX standards including conversion rates, decline points and user reviews.
The use of heat maps and the registration of user interactions with the product allows their behavior to analyze, and to determine friction points and improvement areas. The combination of visions dependent on the data and the principles of the human concept around the human being improves the user’s experiences and increases the success of the product.
It overlooks the improvement of mobile devices
Since using a mobile phone dominates digital reactions, startups must ensure that their product is fully improved for mobile devices users. The design principles of responsive help adapt to different devices, while improving performance prevents slow mobile applications that inhibit users.
Access as a later way
It is often seen as access to it as a subsequent idea, but the design taking into account the base of potential users and overall use. After access to web content (WCAG 2.2), the product is used by persons with disabilities. Providing text alternatives to images, using color contradictions that improve reading ability, and testing the product using access tools simple but important steps in creating a comprehensive experience.
Continuous repetition power
Wonderful products are the result of continuous repetition, but many startups treat UX as a single time effort. The user needs to change, the markets turn, and the development of technology, so the products must be adapted accordingly.
Collecting user notes and repetitions on concepts regularly help maintain new things. By performing use tests at different stages of development, design improvements are guaranteed to meet user expectations. The openness to make changes, even if it means a review of the basic design elements, is the key to creating a product that grows and changes with its users.
conclusion
B2C startups that make early investments in UX design themselves for long -term success. The ability to use, efficient and provide value to users are all important aspects of a well -designed product in addition to aesthetics. The creation of products that are honestly communicating with its audience includes a number of strategies, including user research, simplification of design, data -based and accessible visions. Determine the user experience priorities when the B2C start starts, both users and investors will estimate this.
