The largest fast food chain in the New World is more famous than McDonald’s for its 65 -pixel drinks … but you will not hear about it
McDonald’s has lost its title as the largest fast food series in the world after a well -known company rose to the top where shoppers feel the picker.
In just three years, Ice cream and tea in China have multiplied more than its locations, and now it has more than Starbucks and McDonald’s.
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Mixue 2024 ended with 45,000 outlets across Asia and Australia compared to McDonald’s with more than 43,000 and 40,576 Starbucks.
With the sale of tea and ice cream products in bubbles with a average of 65 pixels, the popularity of Mixue increased with shoppers during the economic recession in China and the housing crisis.
On Monday, the company’s shares jumped more than 40 percent in its first appearance on the Hong Kong Stock Exchange.
It sold 17 million shares in the deal at a fixed price of $ 202.5, Hong Kong, each (20.59 pounds).
Investors were quick to get the company’s shares because they were “preparing for the bubble tea market again,” according to Longlie Ziverin, the manager and analyst at the Zephirin Group.
In its first general offer, the Mixue raised 444 million dollars (352 million pounds), which was the largest amount of the year for the stock exchange.
The shares increased by approximately 30 percent in early trading, giving the company a rating of more than $ 10 billion (7.9 billion pounds).
With ports throughout China, 11 other countries including Thailand and Singapore, Mixue has no plans to slow down their expansion.
Zhengzhou’s files were hoping to become more universal.
The largest bubble tea works in China, iced drinks, and the ice cream chain through the concession instead of having a hand directly in the management of thousands of stores.
Most of its income is made by selling supplies such as milk, coffee and drink for concession owners, and they are imposing fees less than average costs.
Mixue also provides the concession with equipment.
These efforts mean that the company has a reduced cost of purchases by less than 20 percent of industry standards, which means that it can provide its products to customers for less money.
Customers who visit any of the sites are received with the amulet of the company – a beloved snowman – and a continuous resonance of Jingle’s Jingle.
Irnan Koy, an analyst who is taken from Beijing in the research company based in Beijing, explained that the company be superior to the company’s popularity.
The largest fast food chains in the world:
Mix – 45282 sites
McDonald’s – 43,477 sites
Starbucks – 40,199 sites
Metro – 36225 sites
And she said to Wall Street Journal.
CUI highlighted the Mixue expansion strategy, which has been focused on increasing its operational mark in smaller cities where it is very popular and not in the main centers.
Its simplicity is one of the main factors for its success by selling basic stores with bright red color a limited number of products.
In the list, there is a selection of bubble tea, distinctive ice cream cone, and Limong makes the company the largest lemon buyer in China.
Meanwhile, the amulet in Snow King helped enhance popularity among young consumers.
Drink and Ice Cream started in 1997 when Zhang Hongchao opened its first razing ice store in Hanan, a boycott in the Chinese River Valley in central China.
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