The largest. Change. never. Go inward for creators, the new house for podcasts on Spotify – Spotify

Great news for creators! Today marks the largest podcast update on Spotify ever – including a new video income program, improved analyzes and audience growth tools, new ways to discover your podcast on Spotify, an exciting development of our Creator’s platform and brand.

We have been in podcast since 2019, and although the vibrant podcast ecosystems system as it was ever was, the definition of podcast is now more flexible. Creators experience the masses and involve them in new ways through the video, and the podcast lovers want to watch the content or listen to it smoothly depending on what they do. It is clear that the video grows: according to the latest Fan studyWe have seen 88 % increase in users Video podcast consumption last year alone.

For this reason, we announce an exciting leap forward in our creative ecosystem: Spotify for podcaster It evolves into Spotify for creators. It is a completely new chapter in our continuous mission to give creators tools needed for growth, income achievement, and a show management, whether it is characterized by voice or video or both coordinates. To keep this trip, we launched a set of new features that make it easy to succeed in Spotify, regardless of the type of offer that the creator has.

We sat with Maya Prohovnik, Vice President of PodCast Products in SpotifyTo discuss what this means to the creators.

Congratulations for this development, Maya! What leads these changes?

Thank you! It is a big day for the Podcasts on Spotify. We have seen some major transformations throughout the industry in recent years. Creators try different formats to attract more fans, and the audience also changes their behaviors, by seeing more preferred content instead of just listening. Watch more than 250 million podcast users on Spotify, says nearly two -thirds of the podcast listeners they prefer podcast with the video option! Podcasts and their creator also develop, as well as Spotify.

We have updated the brand of our Creator Podcast platform from Spotify for Podcaster to Spotify for creators because it is better to capture the expansion we support today: it is a platform for both vocal and videos of growth, tolerate, and manage content on Spotify. We want to be clear that we support this development and this new generation of Podcaster. We have promoted our extensive analyzes and visions because we know how important it is to understand growth, and give creators more data as a big area for us.

I mentioned the video. Can you expand it?

In general, we were steadily invested in the video because of its increasing popularity on our platform, and we will always focus on things that we believe will make Spotify a more powerful destination for creators and listeners. For creators, this meant more tools to engage and communicate with fans, better liquefy opportunities, and more ways to discover and grow. For listeners, we have made some great improvements to watching. They can still switch easily between watching or listening – whether they are on Spotify Premium or for free – and now distinguished subscribers can watch their favorite video programs without interruption by ads. We also give them more ways to discover content because we know that podcast lovers are always looking for their following favorite program.

So, what does all this mean for the Creator community?

We have launched some great things for creators today. As mentioned above, the biggest change is that the qualified podcolic now gets the best possible version of their content to Spotify Premium Cumpibers, who can see it without interruption by ads. They will receive their salaries by Spotify based on actual participation, which is better for everyone. We are really excited about this and we think this will immediately translate into more audience growth and keep it, as well as more revenues, for most video devices.

I think Podcaster will love the updated Spotify for creators. This is where any audio or video can download their sound and video content, understand its performance through strong new analyzes, interact with its fans, and transfer their money. We have also launched new ways for creators to customize their content on Spotify to help them distinguish and develop their audiences.

And why do they choose Spotify?

In terms of Spotify, creators must today Ask its content wherever the fans are online. Spotify is one of the largest platforms in the world – we have more than 640 million users and more than 250 million subscribers. So I think the opportunity to reach the new fans with high participation is high. We also find that, in general, the fans in Spotify are likely to remain faithful and return to a offer they love, compared to other platforms that focus more on pushing users to viral content. But I don’t think it is about choosing to choose instead of other platforms; We understand that creators are multi -ports and multi -shape, so our goal is to ensure that access to Spotify and our audience are as easy as possible. We want every creator to succeed on our basic system, and with today’s updates, we believe this is more correct than ever.

What changes are you more excited?

I am excited about the opportunities that Spotify partner program– A strong new recycling program for creators who start in the United States, the United Kingdom, Canada and Australia – will open. We have built it to open more ways to win their work because we know that this is the highest mind for many creators today. With this program, creators can earn a share of revenue on ads that are operated or outside, or they can gain it based on the amount of distinguished subscribers to broadcast their video content. The video content will not be interrupted by ads for excellent viewers.

I also love promotional features and new discovery, such as customized video mini and podcast clips that we believe will help pushing new fans to shows. We know that both video and audio really make promotional clips of their social channels and now, for the first time, they can download this short content directly to Spotify. We will heat these clips via Spotify to convert new potential fans for the full loop flow. There is now a follow -up feeding so that the audience can find the content they already know and love, and creators can continue to build the loyal Venzados.

We know that this is just the beginning of great things in the future. How should potential creators start in Spotify?

I would like to say face to face Creators.spotify.com To learn more and start. We cannot wait to hear your opinion on all these new features!

Check more coverage from Spotify’s Play now It happened.