The UK’s sports website publisher aims to create 100 new jobs and reach two billion pages in 2025.
The company publishes sites including the bloody elbow (about mixed martial arts), the boot room, united in Focus, Chelsea Chronicle, The Tennis Gazette and Rousing The Kop. Many entertainment sites sold last year to focus on their sports brands.
The co -founder and CEO of VIC DANILS at Press Gazette said that the page’s views in January increased by 51 % on an annual basis, and the rate of publication in GRV increased by 167.1 % and that pre -tax profits were six times higher in the same month in 2024 .
GRV Media was founded in 2002 (initially named after the football site here is the city, or Hitc) and earn money despite the advertisement on its own sites and the sale of other publishers technology. It is also a technology and information technology supplier. The total revenue in January said that 71.8 % rose on an annual basis.
GRV Media does not publish full accounts on House companies as a smaller company.
[Read more: Comment: Online ecosystem is squeezing small publishers out of business]
GRV bought the bloody MMA website in March and took it from 1.3 million views in the month before to acquire 25 million in November (with the help of many major battles), according to Daniels. About 90 % of the page display methods were from the United States.
In October, GRV bought NBA sites in the United States and NFL analysis. The total American Professional League brand reached four million views in January after “there is almost no traffic” last summer, according to Daniels.
Last year, GRV launched two new sites covering the game of golf and tennis, which Daniels said it has gained a “great jar”. They have received a unique combination of 5.5 million users and 14 million pages in January.
Daniels said that the goal of reaching two billion pages across the sports sites in GRV in 2025 can be achieved by obtaining many sites and creating additional new sites as well.
When asked about the risk of relying on page views and advertisements while platforms like Google changes their algorithms without notice, Daniels replied: “Google is constantly seeking to improve the quality of the content that exposes it to readers. There will be more and more basic updates. At the end of the day now, we don’t care The basic updates. We are not interested in the basic updates.
“You should not really worry about what you are doing, you must stick to your mission and make sure that your content is of good quality. Because if you are doing it, you are updated with all the requirements of senior economic officials, at the end of the day, you will be fine.”
He admitted that the GRV sites do not always make it, and said that one of the football brand was placed in “intensive care” after “a big reduction” in the Google movement in November. “And you are guessing what? He has come back now … This is the beauty of the presence of a number of sites. If you are beaten, you can already re -customize the resources if you need it, then fix it and then return them.”
Media GRV currently employs 150 people. Many of the new 100 planned employees are supposed to be journalists and professionals in senior economic officials, as well as technology support staff and other support staff. Daniels said there were 12 new appointments for January and February.
To date this year, Daniels appealed to LinkedIn to expert journalists in F1, Motogp, MLS, NFL, rugby game, Union Union or EFL. It also aims to increase the SEO team for the publisher from 20 to 30 people this year, saying they are “completely guaranteed at work – in some cases running sites.”
He told Press Gazette: “We are expanding as a business. If we will reach our ambitious goals, we will need to get more people.”
He added: “We have started to attract different quality of people. So on the old days, people will come and join us and after three or four years, they will go to reach the national world, Talksport, Ladbible or anything else. This has been completely reversed now … Now, I think we are above our weight.
Last year, GRV Media launched the “writer’s laboratory”, which is run by a team sitting inside the team of senior economic officials. Young journalists can participate in a paid program with the ability to stay as a full -time employee.
Daniels said that the writer’s laboratory was launched “as a reaction to the concerns that I had about the quality of the candidates coming from the universities.
“I was very voice about my belief that universities fail children and that they are actually preparing them for the non -existent jobs. So we decided that we will have to start developing our own.”
the The writer’s laboratory training The older journalists who may not have re -appointment to previous jobs began to be used. It has become part of the process of employment and incitement on GRV and tends to be new employees to stay with it for a few weeks. Finally, Daniels said, journalists can also be re -trained at work if they fall into bad habits.
He said he became “a vital part of our business” and that he also started reaching universities to participate in questions, answers or stereotypes on the levels of sports journalism.
“We are trying to make sure that these young people are when they leave, and they understand what they are getting. I understand the reason for the presence of organizations like us – we are actually to earn money, it is a business and they must understand that if you enter it.”
The writer’s laboratory can also start achieving revenues by creating content and running training and development for external parties.
GRV has been completely far since its launch. Daniels himself is British but is based in Rio de Janeiro, overlooking the Copakapana Beach. He said that working at home could be a cultural shock and not for everyone, but he said it was good for productivity in GRV.
Email pi***@pr**********.uk To refer to errors, give the story tips or send a message to publish on the “Letters Page” blog
