The fluctuations that are swinging to the fourth quarter profit, reveal the text model to the image of Amnesty International, and the Super Bowl activations
Snapchat Parent Snap won a quarterly estimates with active daily users 453 million, an increase of 39 million.
The revenues on the high side of expectations, an increase of 14 % to $ 1.55 billion, were rushed to a profit of $ 9 million from a loss of $ 248 million in the previous quarter of the previous year. The shares ended 4 % today and increased by another 9 % in post -market trading on numbers.
The growth of the direct response advertisement increased by 14 % on an annual basis in the fourth quarter and was the largest engine of our advertising revenue growth in 2024. In 2024, Snapchat+ jointly grew from 7 million to 14 million.
The company said that more than a billion shots were publicly shared on Snapchat every month in the fourth quarter “from our society, creators and media partners.”
“In 2024, we made great progress in our basic priorities to develop our society and improve the depth of participation, and pay the growth of higher lines revenues and diversify our revenue sources, while building our long -term vision of augmented reality,” Evan Spiegel’s CEO. “The active advertisers have doubled more than twice in the fourth quarter, with the improvements we conducted on the advertising platform that led us to improve the advertiser’s performance and help increase revenues.”
The figures revealed that the social media company revealed earlier today a text form for the image of Amnesty International for mobile devices that will operate some Snapchat features in the coming months in addition to new activations of Super Bowl Lix, including lenses of nature.
Snap said that the artificial intelligence model can produce high -resolution images in about 1.4 seconds on iPhone 16 Pro Max. It works entirely on the device, which reduces mathematical costs compared to models that depend on large servers. Snap said it could create “amazing” visual results by “transferring rich representations from spreading models on a large scale to this smaller and most efficient model.”
It plans to introduce the model in production in the coming months to help run AI shots in AI and AI Bitmoji backgrounds, and more and says its internal technology will provide high -quality AI tools at a lower cost.
“Snap has a long history of research excellence in improving models and efficiency,” the company said in a blog post. “We are inspired by the innovation of the industry, which makes artificial intelligence tools more efficient, with reasonable and accessible prices, and we look forward to continuing to contribute to the fast pace of innovation, especially for the first experiences of the mobile phone.
Also, Snap has also noticed a new study showing that Snapchat users are largely involved with sports and major sporting events, which you call a field of growth. With the approach of Super Bowl Lix, Snap has unveiled new lenses, or digital passes, for the American Football Association fans in its application including the lens of the shirt and virtual football helmets – all of which are in “Super Bowl A and Lens Collection”. Snap Partners on Super Bowl offers, including obsessive and uber. In partnership with the American Football Association, Snapchat will run digital perceptions in the game.
