Fund It opens in another area after the TF1 cuts the display of the competition. The French broadcaster becomes the latest buyer of Norwegian coordination, who sees celebrities coming out of a yellow box to face an unknown challenge.
It is difficult for new formats to penetrate, but sometimes the show comes and attracts international attention, which was the case Fund.
The show was created by the Norwegian producer. In an extraordinary step, the same offer is sold instead of delivering it to one of the main coordination distributors. The sales strategy has proven successful, with a set of deals for coordination. Seefood closed ten offer deals, including ITV in the UK.
The show was launched on TV2 in Norway, with a recent green season. Coordination is witnessing 12 famous contestants held in bright yellow containers. They have no idea about the challenge or the game they will face the moment the container is opened. The person who overcomes the largest number of unknown challenges is announced by the winner Fund.
“It is an original and innovative concept that is not different from anything else,” said Julian Degrot, the EVP content strategy, TF1. “I am convinced that our viewers will love to be surprised by the challenge, and that they will also try to solve challenges in front of their TVs. Fund It embraces the trend towards strategic games with a psychological dimension. “
Alexander Hursal, creator and executive producer Fund In addition to: “France is home to some of the most ambitious and high -quality reality products, and I cannot wait to find out how TF1 brings its own signature style to coordination. Getting the box ground in seven countries before the first season of broadcasts ends exceeding what we could hope.”
