South Korea content is only second in international viewers in Netflix – Ampre Report
South Korean content is ranked second after US shows and films on Netflix for total viewership, according to a report issued by Aprie analysis.
The South Korean content in Netflix has approximately 85 of the best 500 non -American shows and more popular films on the platform. In 2023, Netflix unveiled its four -year commitment of $ 2.5 billion to the South Korean content.
It was the best performance from Korea Houckee game: Season 2,, Which topped Netflix plans in the second half of 2024, with 619.9 million hours broadcast worldwide.
Other Korean titles with Korean performance include romantic drama Neighboring love: Season 1 The reality is cooking Cooking category wars: first seasonWith ancient Korean shows Houckeh game: Season 1, Queen of Tears: Season 1, and Low down on you He also receives big scenes on the broadcast platform.
Since 2023, South Korea’s content ranked second after the United States content for the recorded total exhibition hours, according to self -reported viewing data from Netflix.
In the second half of 2024, the South Korean content was broadcast for 7.7 billion hours, or about 8 % of all viewing on Netflix. This content exceeds other major Netflix markets, including the United Kingdom, Japan and Spain.
South Korea’s content constantly represents 8 % to 9 % of watching hours on Netflix, before the UK content by 7 % to 8 %, and Japanese content by 4 % to 5 % of viewing time.
Ampre’s analysis highlighted that Netflix’s success with South Korean shows and films reflects a “content production and mature licensing strategy”. During H2 2024, more than half of the best 100 South Korea title was on Netflix its origins, and 31 % of Netflix exclusively. Most of these titles are produced by the local entertainment group CJ Enm.
In Korea, Netflix also has licensing and distribution deals with local broadcasters JTBC, KBS, SBS and MBC.
“Apere’s analysis of Netflix show data confirms that the South Korean content is now constantly among the most exported and consuming content in the world,” said Orena Zhao, Director of Research at Ampre analysis. “He plays a pivotal role in the success of international signs, as it leads both the hacking nicknames (such as Squid game and KingdomAnd continuous viewing time. Netflix will continue to invest in high -quality Korean addresses, including both original production and licensed content, with the support of exclusive distribution partnerships with leading local players. ”
“South Korea content owners are in a good position to benefit from the world Halio Zhao added.
