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Sony Pictures Michael Agulnek hires global advertising; Rose Phillips promotion

Exclusive: The former veteran Michael Aglnick joined Disney/Pixar to Sony Pictures as Global EVP, where he will submit a report to Daniel Mischer, co -chair of theater marketing.

In addition, Rose Phillips has been upgraded to the global EVP digital marketing and social media. After reports to Elias Pleesner in the Global Marketing Department, Philips will continue to work through the content of film and television in the studio, including via Sony Pictures Global Digital Creative and social media as well as the new influential marketing team.

Agulnek will supervise the global propaganda teams of the Motion Picure Group to develop and implement strategic campaigns covering the theatrical and home entertainment windows via studio stickers including Columbia Pictures, Tristar Picatures, 3000 Pictures, Screen Gems and Sony Pictures.

It calculates more than three decades of work as a coordinator for marketing and public relations, the last of which was the Vice President for Global Protection in Pixar Protective Studios, where he supervised the global campaigns for new versions and awards, including 4 game storyWhich won an Oscar for the best mobile feature and received more than a billion dollars worldwide; Oscar winner CocoThat received more than $ 800 million worldwide; and Find my roleWhich earned more than a billion dollars worldwide.

Previously, Agulnek was SVP advertisement in Paramount Pictures, where he supervised movie campaigns and prizes via the studio list including Christopher Nolan Between the starsJason Reteman In the air Dreamworks animation Kung Fu PandaThe first four films in a billion dollar franchise. In addition, worked in MGM Studios, Imax Corp, Warner Bros Picters and Miramax Films.

“Michael is one of the most respected public relations executives in this industry and his veteran experience in formulating strategic and innovative campaigns through a variety of invaluable films. Mishr said:

Philips joined the studio 11 years ago and helped lead campaigns for modern films, including Bad boys: ride or dieWho received more than $ 400 million at the global box office; Anyone but youWhich became destroyed because it raised more than 2.8 billion views under the #Anyonebutyou retail tag on Tiktok and got more than $ 220 million worldwide, and has become the romantic comedy with the highest rating R -Ranka since 2016; Treachery: The Red GateWhich was the second highest weekly weekend in the history of the concession Treachery: Chapter 2Earn nearly 190 million dollars worldwide; And the film nominated for the Academy Award Spider-Man: Via SpiderAnd the most profitable Sony Pictures movie all over the world, and it was the third highest local movie in 2023, with more than $ 680 million worldwide.

Other film campaigns include Philips Spider-Man: Return to the homeland, Spider-Man: Away from home and Spider-Man: There is no way for the home, the bad children for lifeOscar winner Spider-Man: in the spiderand Do not breathe, young women, once in Hollywood And countless others.

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