A cross-border battle is underway between retailers looking to woo Hong Kong residents, with mainland Chinese operators offering free buses to Shenzhen in the lead-up to… Lunar New YearWhile shopping malls spread throughout the financial center to boost sales.
They are not the only stores trying to attract shoppers’ attention amid a weak economic environment on both sides of the border. Tourism agencies are also looking for dollars, by combining leisure travel with shopping.
Some retailers are going to great lengths.
Shanghai-based Freshippo, a grocery chain run by Chinese e-commerce giant Alibaba, which owns the South China Morning Post, is providing free shuttle buses for Hong Kong residents to reach its Shenzhen branches for Lunar New Year shopping on January 11, 12 and 18. 19.
One service will take shoppers directly from Sheung Shui to the Nanshan store.
The first day of the Lunar New Year is January 29.
