Spotify will start pushing the podcasts in the video based on the performance of their videos
Spotify Declare On Wednesday, you will start pushing the podcasts who make famous videos on the broadcasting platform, as the company is looking to control YouTube in the podcast space in the video. The company has announced a new “Partners Program” that allows creators to detect their content beyond advertising revenues.
Although creators can actually achieve their podcast on the platform, they are now motivated to publish a video component alongside their podcast.
By pushing the podcasts based on the amount of participation they receive, Spotify borrows a page from YouTube. The statute owned by the creative Google company pays Billion dollars A year in joint advertising revenues.
The company will also start allowing excellent subscribers to watch the video without ads. Spotify says this change will allow listeners to reach videos without interruption, which means that people may be more likely to see more content on the statute.
Although Spotify is one of the main services to listen to Podcasts, YouTube still has great progress in the video in general. By giving listeners an uninterrupted viewing experience, most likely, Spotify hopes that people choose to watch podcast videos on their own platform, instead of YouTube.
Spotify says that more than 250 million users have seen a video podcast on his platform since it launched coordination in 2022. The company says nearly two -thirds of the podcast listeners say they prefer podcast with the video component.
In addition, the number of creators who spread monthly videos on Spotify has grown more than 50 % on an annual basis. Spotify also revealed that there are now more than 300,000 video podcasts on his platform.
“By offering a better video in his class that is not interrupted by advertising breaks, along with Spotify’s flexibility and operation everywhere, we can provide an experience for your fans superior to any platform,” said Daniel Eyk, CEO of Spotify in a blog post. “By giving you, the creators, and another path for income outside the ads, we are driving you to spend more time in doing what you love: create.”
The changes announced on Wednesday will enter into force on January 2, 2025, in the United States, the United Kingdom, Australia and Canada. Recatched creators can apply to join Spotify partner program To start liquefying their video podcasts.
Since Spotify embraces video content, the company announced that it plans to add more video features, including seasons, comments, disk to zoom, cleaning the mini image and more. The broadcast service also facilitates finding video content by enhancing personal video recommendations all over the app.
Spotify also announced that creators can now download clips directly to Spotify to promote podcasts. These clips will appear in home extracts for users, podcast feeding, browsing page, and operating width now. The add -on does not mean making Spotify “another place to see a short -shaped content”, and instead it hopes that these clips will help pushing people to full -length rings.
In addition, Sotify Creators will now be able to choose Thumbnails for their video, just as they do on YouTube. In addition, Spotify re -designing the Creator ITI to facilitate the creators see their performance and growth of their analysis.
