The Internet user base in India has been set to exceed 900 million by 2025, driven by the increasing use of the numerical content. The “Internet Report in India 2024”, prepared by the Internet and mobile phones in India (IMAI) and Kantar, reveals that the number of active internet users in India reached 886 million in 2024, which represents 8 % on an annual basis-on an annual basis- On the extent of the year growth. The countryside of India, with 488 million users, leads this growth and now represents 55 % of the total population of the Internet.
The report highlights the increasing role of the indicated languages in forming Internet consumption patterns. Almost all Internet users (98 %) of content in the round languages have been reached, with the appearance of Tamil, Telego and Malayami as the most popular due to their wide availability.
More than half (57 %) of urban users in urban areas are preferred to consume content in regional languages, which emphasizes the increasing demand for local language content via platforms.
Biswapriya Bhattacharya, Director B2B and Technology, Kantar Insights – South Asia commented, “Amnesty International has appeared as a great change in games during the past year. Small internet users, but it extends across the entire user spectrum. And morality.
The benefits of artificial intelligence are no longer confined to a small segment of Internet users, but it extends across the entire user spectrum. – BISWAPRIYA BHATTACHARYA, B2B and Technology Exit, Kantar Insights – South Asia
The report highlights that the digital gender gap in India is steadily narrows, as 47 % of all Internet users in the country are women, so far. Internet users are now a large part of the users of the common devices in the countryside of India: 58 %. This is a significant progress in making digital access more comprehensive and normal over the years.
While the Internet continues to be penetrated, the pace, especially in urban areas, has been supervised, compared to the SI -Summary growth seen in previous years. However, the countryside of India is still in doubling the growth rate of urban areas, which reflects the informed capabilities in these areas.
Urban India leads to the adoption of unconventional devices such as smart TVs and smart speakers, which grew 54 % between 2023 and 2024. mobile devices remain the basic means of accessing the Internet through both urban and rural population composition.
The countryside dominates the Internet to share online for the highest activities, including video flow, OTT, online communication, social media use, and Urban users’ superiority in these categories. On the contrary, activities such as clear trade, digital payments and online education are still more prevalent among the urban population.
Navanwita Sachdev, Editor, Tech Panda
