F1 acquisition of LVMH proves that motorsport is no longer just a race; It is a billion dollar lifestyle
The F1 days are as a pure Petradid stadium – 2025, you will see it completely, developing into the most expensive celebrities, media and stimulating the influence.
While flying to Melbourne for the Australian race, you can discover the effects of one mile. Major General Louis Vuitton is dripping but sits firmly in 13b, which is alive as a luxurious way, the perception is everything. We expect the field to crawl with stores A, “Girls” and Tiktokers, whom many have not known DRS from a penalty kick. They will be there because LVMH is cutting checks to ensure their existence, which enhances a new fact: F1 is now less than the race and more than the scene.
LVMH’s arrival also comes from behind a quiet Rolex exit – a transformation that he feels long. Rolex, with his stifling position in the ancient world, is no longer fits the sport profile that has become a global entertainment force. F1 faster and younger, and can be accessed more than ever, and with trademarks such as Tag Heuer to take the lead center, the shift indicates a new era of luxury marketing in motorsport.
Netflix effect, now in Overdrive
Formula 1 shift is designed from isolated sport that relies on engineers to the tyrant of a world pop culture Netflix Driving to surviveIt can be said that the marketing campaign is the most effective ever. I took this sport from Silverstone and Monza Applications to the collective chats of people who could not name one world champion. LVMH understands this is better than anyone else, and with its vast luxurious empire-which extends for fashion, lives and high-end hospitality-it is in an ideal position to benefit from it.
With the disappearance of Rolex, Tag Heuer will be the last Swiss Swiss brand standing in the ring, and let us be honest, it needs all the help you can get. The market is difficult, and although the brand still bears some weight, it is no longer the time that it was once. But with F1 now a lifestyle, rather than just sport, the presence of the brand will be amplified as it has not happened before. Whether this translates into sales is another complete question.
Champagne wars and bombing of companies
Maybe the biggest winner of all this? LVMH’s Champagne and Spirits Portfolio. If there is one certainty in Melbourne this week, an evil amount of wine will be consumed. One of the interior of Pernod Ricard left the entire tracking process – each wing of the VIP, and each company box, every bottle of bubbles appeared on the platform. It is not only the path. From Toorak Palace to hidden harshs, it is widely complete.
Speaking of TAGE Heuer makes her presence feel great, as he was flying in Hollywood star Alexandra Dadario for this occasion along with a long list of Australian celebrities who will be at the forefront and center at the exclusive Friday night party. It is flexible, for sure, but F1 is now necessary for people in the ring like cars on the track.
the Australian Grand Prix race It was always a party, but 2025 would be different. Not only drivers who compete anymore- brands, celebrities and money behind them. F1 is not just a sport. It is a lifestyle now. Whether this is a good thing that is already interested in the race.
However, we cannot be more enthusiastic to see this new era from F1 as a guest of Tag Heuer. There is no better place to know how sport develops – and if anyone needs a little additional accuracy to save time, the effects are trying to know when the race begins.
As for the same race? Our money is on Lewis Hamilton for the title this year. A new start in Ferrari, a point to prove it, and the type of competitive instinct that does not fade – do not be surprised if he added the eighth world championship to its name.
