Europe is targeting Apple and Google in the anti -monopoly campaign, while risking a fresh tariff

In a step risking the Trump administration’s temptation, the European Commission announced major decisions to enforce the fight against Google and Apple.

The European Union Executive Authority said on Wednesday that Google Parent Alphabet has been broken almost certain that the Digital Markets Law in the Bloc, which is a book of general competition rules for large technology, in multiple ways. If you end these initial results, Google may be in the fines line up to 10 % of the global annual revenue.

The Apple Committee also ordered the compliance with DMA by making the iPhone more easily and effectively operating with third -party devices such as smart watches, headphones and TV groups. This is the first time that the committee has provided specific measures for the company that this law must require.

President Donald Trump threatened last month with the victory of definitions on anyone daring to a fine or impose technical rules against American companies in ways that he believes is discriminatory. (It has already caused an introductory war with Europe and the rest of the world with regard to cold steel and aluminum, and threatened more customs tariffs on European alcohol.)

Vice President JD Vance has also organized the organization of European technology, Meta and Apple – where they face separate decisions to combat monopoly in the European Union as soon as this month –Ownership Complain To Trump about her picking in Europe.

The initial results of the committee about DMA’s lack of compliance with Alphabet are related to two long questions.

The first relates to the results of Google search that promotes other Google services, such as shopping, hotel reservation, and financial results, at the expense of third-party competitors-by placing Google services at the highest results, or by displaying them in attractive custom spaces. The European Union has already fined Google 2.7 billion dollars for the same self -privatization eight years ago, but now has a new law to enjoy it.

The second result is that Google is not allowed to distribute their Android applications through Google Play to tell customers about cheaper deals that can go out of the Google platform, and direct them freely there. The committee also said that Google is shipping too much to operate new customers. Once again, Google has already received a $ 5 billion anti -monopoly fine for Android violations in 2018, but that was about the services that were pre -installed on Android phones; DMA is the latest in DMA.

“The initial result that we adopt today aims to ensure adherence to the alphabet of the European Union’s rules when it comes to two services that companies and consumers widely use throughout the European Union and Google Research and Android phones.”

As for Apple, the company will now have to change its ways significantly to comply with DMA.

For example, Apple has long made life difficult for competing smart watch makers by ensuring that their products are unable to respond to notifications coming from their iPhone devices. (Eric Migicovsky, founder of Pebble, who has just lived his smart watch under the basic brand, wrote, Blog post About frustrating apples this week only.)

Apple will now have to fix this, and it will also have to allow easier data connections and better data connections with third headphones and virtual reality headphones. The developers will also get new opportunities to combine the possibilities of sharing files and their flow into their iPhone applications. Apple will have to give developers more transparent and timely information when they want to make their products and services operating with iPhone and iPad.

Apple said in an e -mail statement: “Today’s decisions are committed to the red tape, which slows the Apple’s ability to innovate for users in Europe and force us to give up our new features for free for companies that do not have to play with the same rules.” “It is bad for our European products and users. We will continue to work with the European Commission to help them understand our concerns on behalf of our users.”

Google, Meanwhile, Complain The results of the committee “will make it difficult for people to find what they are looking for and reduce traffic to European companies.”

Committee officials who announced on Wednesday’s decisions took great interest that no one was treated fairly on the basis of America.

Although Apple complained that it was distinguished through the recent step of the committee, Ribra confirmed that the committee “is simply implementing the law” with its Apple decisions. Likewise, the Commissioner of Technology, Hennikonin, stressed that the alleged Apple’s actions “negatively affect many European and non -European companies.”

This American leadership is unlikely, which is now awaiting its response.

After all, Apple also claimed that the new inter -operating requirements compel her to give up their intellectual ownership of the competitors. And Trump note Last month, he said specifically that the designer rules “transferred important funds or intellectual property from American companies to the foreign government or the domestic entities of the foreign government” will lead to a tariff for the United States.

This story was originally shown on Fortune.com