Charles Licerier’s new partnership strikes with Chevas Regal all the correct notes

In 2025, the role of the Formula 1 driver extends beyond the race track. It is no longer just an athlete from the elite, they are international icons, smoothly sport and lifestyle in the intersections of culture.

Whether it is the huge Tag Heuer partnership with Red Bull and its driver Max Verstapen, or Adidas, they collaborate to fill a Lewis Hamilton hole in the Mercedes Treasury section, today’s drivers are more than just competitors; They are ambassadors of modern luxury.

Now, Charles Licerier of Ferrari adds his distinctive brand, where he was cooperating with Chevas Regal In a multi -year partnership that celebrates his emotions inside and outside the path.

Charles Licerirk joins Chevas Regal as Ambassador of World Brand

With the heading of the Australian Grand Prix in Melbourne, there is a lot of gossip with regard to the new Ferrari driver’s collection for 2025. Luis Hamilton, the most decorating driver in sport, has shifted to Scuderia in search of the eighth World Championship title, where he joined one of the most exciting Formula 1 talents, Charles Leclerc.

But while Leclerc is preparing for another season of risks on the path, it also makes movements; Announcing a new multi -year partnership with Chivas Regal as the brand brand’s brand’s brand ambassador ambassador.

The partnership focuses on celebrating personal achievements and embracing emotions outside the race track, with the first highlight of Leclerc’s deep music connection. The pianist and composer who studies self -taught, Monegasque star spent years sharing his love for music with fans, until the launch of his own books.

“88 notes of piano draws perfect similarities with Nokvat 85 of our 18 -year -old, which shows how music and whiskey mix with accuracy. Nick Balinyl, global marketing director of Cevas Regal, said:

The accuracy and dedication required to master the piano, such as the exact craft behind the global whiskey mixing, or the ideal group behind the Formula 1 tournament team, makes this natural pairing between LCLERC and Chivas Regal.