- Honda Racing Corporation to sell rare Formula 1 engines and spare parts starting from August 2025.
- The Ayrton Senna Staturing the Ayrton Senna will star in the RA100E V10 championship for the crowd amateurs.
- The auction is the first step in the new HRC souvenirs ’commercial project.
Not every day that parts of the Formula 1 bone leave the garage and landing in a person’s living room. But in August 2025, Honda Racing Corporation (HRC) has exactly into account. The company announced plans to the auction of the rare parts that the race uses is one of its most famous machines, including components of the V10 engine that operated the Ayrton Senna to the second world championship in 1990, providing collection enthusiasts and fans an opportunity to have original pieces of Motorsport Legacy.
This is the first time that Honda has opened the cellar of cars, and it is doing it with a goal. The auction is part of a broader strategy to convert the legacy of the race into a living experience by giving fans the real shrapnel to F1.
A legacy of speed and innovation
Honda auto story dates back seventy years, starting in the fifties. The company decreased to a finger made in Formula 1 in the 1960s, stopped temporarily in 1968, and then again joined the scene in 1983. When they returned, they did not appear only – they took control, especially when it came to construction engines.
It was in the late eighties and early 1990s “a golden age of Honda in F1, thanks to a legendary partnership with McLaren. Its peak was in 1990, Matthew Ariston Cena and Gerhard Berger He led the McLaren MP4/5B to victory, supported by the RA100E v10 engine-a 3.5-liter natural masterpiece that gave 710 hp and a lot of victories. Now, after many years, this golden age is returned to life – not on the race track, but under the hammer.
From race race to auction block
The auction will be held in Monterrey Car 2025 It will feature a selected set of components of the RA100E championship that can be presented. We are talking about the cams columns, CAM covers, presses, and connecting bars. Each part will be carefully dismantled at the Sakura City facility in HRC in Japan by engineers who built the engine in the first place, and each piece will come in a custom display case with a authenticity from HRC. Many people believe that this is about spending on the old parts of the history of cars, but Koji Watanabi, the head of HRC, has made it clear that this relates to building a permanent relationship between Honda’s past and fans who still live and breathe.
2025 auction is only the beginning. HRC has got larger plans in public auction work a wide range of artifacts of the race, including signed equipment, limited versions, and rare parts of another race chain like Indycar and Motogp.
This auction can be easily described as a transformation in how to share the caring of motorsport because instead of keeping the history being held behind the factory doors like the base, Honda delivers the keys of fans, literally.
